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Andy Cristin

Andy Cristin

Trading as: Pareto FD

Town: Chelmsford

County: Essex


Telephone: 01245 330610

Mobile: 07801 097062

Email: acristin@pareto-fd.com

Website: www.pareto-fd.com

LinkedIn: https://www.linkedin.com/in/andycristin



As an experienced commercial Finance Director, I have worked with a broad range of organisations over the last 20 years, in the UK, Europe and the Middle East.

Clients have included two FTSE-listed companies, an AIM listed group and 11 start-ups, three of which grew to have turnover in excess of £50m pa.

I now help smaller enterprises expand and become more profitable.


Key Strengths

  • Improving profit, cash flow and ultimately business value.
  • Business planning and monitoring performance against plan.
  • Acting as a trusted adviser and sounding board for business leaders.
  • Helping to define and implement long-term goals and strategy.
  • Simplifying complex financial issues for non-accountants.


Sector Experience

Most of my clients are owner-managers of B2B service businesses. Sectors include: architects, recruitment, IT services, automotive logistics, construction and various consultancies.



"Andy and I have worked together in five different businesses since 1999, including two start-ups, a privately owned plc and a large subsidiary of a FTSE listed plc. He was very involved in the start-up businesses from inception to their recent sale for a seven-figure sum. He is a very commercial FD who is always energetic, pragmatic and creative in his approach to the role. We regard Andy as part of our management team, I would recommend him to any business." David Stratton, Managing Director of UCM Global Ltd

"As a direct result of working with Andy, we’ve seen an increase in cash flow and profits.” Justyne Whyke, Managing Director of PR Futures

“Meeting with Andy one day a month over the last couple of years, has made a huge difference in our business. We’ve got a lot more confidence in our cash flow & management accounts, we’re more pro-active in our management of the business and we spend time planning for the future.” Daniel Yardy, Managing Director of A2O Limited

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